newspapering group

Based on the theories of public communication , economics and management, this paper attempted to analyze the newspapering group's cross-region expansions . With the focuses of medium's operation and management and the business of interviewing and editing .
本文试图以大众传播学、经济学、管理学为主要理论视角，重点从媒介经营与管理、采编业务等方面，以东莞报业格局的改变为研究个案，对报业集团的跨地区发展进行分析。