soft sell

音标发音

I think more customers probably prefer a soft sell.
我认为更多的顾客也许更喜欢软性推销。
The"hard sell"(rational appeal)and the"soft sell"(emotional appeal)are two basic representational means in the advertising discourse.
“硬卖”（理性诉求）与“软卖”（情感诉求）是广告语篇的两种基本表现手段。
Despite the cleverly disguised anti-Chinese sentiment in the low-key soft sell propaganda , William exposes his bias when he resorted to the standard rant about the Chinese.
尽管他将反华观点低调地伪装成软推销式的宣传，但在他采用典型的对华咆哮时，威廉姆斯暴露了自己的偏好。

"An effective form of marketing, a soft sell that's fun for everyone, " says Willson.
FORBES
Most churches that bother to put on a haunted house are not interested in such a soft sell.
ECONOMIST: Hell houses: Wooooooooooo The

A soft sell is a method of selling or advertising that involves persuading people in a gentle way rather than putting a lot of pressure on people to buy things.